A firm built around one commitment: every recommendation is graded in public.
Dago Advisory is the senior-led advisory firm I set up because the Polish mid-market didn't have a serious one. This page is short on purpose. If you want to know how we think, read it, then read our insights.
I'm Michał Skwarczyński. I founded Dago Advisory in 2026 after spending most of the prior decade at the intersection of policy and capital: reading PPE at Oxford, then a decade in investment analysis and international partnerships, most recently running Kontexa — a digital health company building AI systems under CE Class IIa constraints.
That last job taught me something I didn't expect. Regulation is not the drag that most consulting decks describe. It is a forcing function. The firms that treat AI governance as a compliance tax end up with worse AI, not less of it. The firms that take it seriously — who can actually say, in public, what their systems do and don't do — find they have models their board trusts, customers that stay, and auditors that go home early. The difference is method.
Dago Advisory exists because the Polish mid-market does not yet have a senior advisory counterpart that works this way. The options today are: a Big-4 partner selling hours at London rates; an agency selling implementation that arrives before the governance does; or an ex-startup founder selling intuition dressed as strategy. None of these are the right answer for a CEO of a €200M industrial, a chair of a WIG40 audit committee, or a PE partner writing the next value creation plan.
So I built the other option.
Three principles
01 · Method before opinion
Every Dago Advisory recommendation is grounded in the Dago Index — the quarterly public benchmark we publish. The methodology is versioned, documented, and peer-reviewable. If our advice moves, the data has moved first.
02 · Partner in the room
No juniors. No pyramid billing. The person presenting to your board wrote the deck and interviewed your team. We cap concurrent engagements to protect this commitment — it is not marketing language.
03 · Plain speech about scope
We take Index Assessments, Readiness Programs, and Board Advisory retainers. We decline the rest on the day, with a referral. A focused firm is a useful firm.
Why benchmark-grounded
The AI consulting market in Poland in 2026 is roughly 18 months from a credibility correction. Generic decks will stop clearing boards. Frameworks copied wholesale from English-language blogs will fail the EU AI Act's phased enforcement test. The firms that survive this will be the ones whose work can be audited by someone other than themselves.
Publishing the Dago Index every quarter is how we stay honest. It is also how our clients stay honest.
A Dago Advisory engagement produces a score. That score will be re-measured against the same public methodology in ninety days. You'll see it. So will your peers, your auditors, and — if you are listed — your analysts.
What happens next
If you are a board chair, CEO, CFO, or PE principal looking at an AI budget, an EU AI Act readiness question, or a governance gap the current team hasn't yet named, the right first conversation is thirty minutes. No deck. No discovery questionnaire. You describe the situation. I tell you whether this firm is the right one for it.
If it is, we go. If it isn't, I'll tell you whom to call instead.
— Michał
Trajectory.
- 2026– Founder Dago Advisory · Dago Index
- 2024– Founder & CEO Kontexa · digital health, AI under CE Class IIa
- 2017–2024 Investment analysis & international partnerships multiple roles across CEE and UK
- 2013–2017 BA, PPE University of Oxford
Dago Index — the authority engine.
Dago Advisory is the revenue engine. The Dago Index is the authority engine. Both belong to the same house, share the same methodology, and answer the same question in two different registers: how ready is the Polish market for AI, really?